motivation

銀行家約翰．摩根在他的一篇分析文章中寫道︰人們做每件事通常有兩個理由，一個是聽起來不錯的，一個是真實的。

人們會經常考慮那個真實的理由，而我們面對自己內心的時候都是理想主義者，更喜歡考慮那個聽起來不錯的理由。所以，想要改變一個人的意志，就需要把他高尚的動機激發出來。

J. Pierpont Morgan observed, in one of his analytical interludes, that a person usually has two reasons for doing a thing: one that sounds good and a real one.

The person himself will think of the real reason. You don't need to emphasize that. But all of us, being idealists at heart, like to think of motives that sound good. So, in order to change people, appeal to the nobler motives.

Dale Carnegie <An appeal that everybody likes>