營銷技巧

這是個表演的時代，假使只是敘述事物的原理，那是不夠的，而且沒有具體的效果。這個原理需要具體化，需要生動有趣、戲劇化，這樣就需要人的表演。

This is the day of dramatization. Merely stating a truth isn't enough. The truth has to be made vivid, interesting, dramatic. You have to use showmanship.

Dale Carnegie<The movies do it. TV does it. Why don't you do it?>