Habit-forming commercial products

    Meal delivery services reduce the friction of shopping for groceries. Dating app reduce the friction of making social introductions. Ride-sharing services reduce the friction of getting across town. Text messaging reduces the friction of sending a letter in the mail.

Clear, J. (2019). Atomic habits: An easy & proven way to build Good Habits & Break Bad Ones. Avery, an imprint of Penguin Random House.