吸睛亮點

This is the day of dramatization. Merely stating a truth isn't enough. The truth has to be made vivid (耀眼的), interesting, dramatic. You have to use showmanship (表演技巧). The movies do it. Television does it. And you will have to do it if you want attention.

"I was presenting the same facts this time that I had presented previously. But this time I was using dramatization (誇張), showmanship --- and what a difference it made."

Carnegie, D. (1981). How to Win Friends & Influence People (Revised Ed.) New York, NY: Pocket Books.