Presentation and Purchasing

People often choose products not because of what they are, but because of where they are.

Environment is the invisible hand that shapes human behavior.

Customers will occasionally buy products not because they want them but because of how they are presented to them.

Many of the actions we take each day are shaped not by purposeful drive and choice but by the most obvious option.

Habits can be easier to change in a new environment because you are not fighting against old cues.

Clear, J. (2019). Atomic habits: An easy & proven way to build Good Habits & Break Bad Ones. Avery, an imprint of Penguin Random House.